Authors should think of their book as a key part of their brand. The book's title and subtitle should reflect the brand. If your business offers advice on building a coproate culture, then your title should capture that fact. The right title will help potential readers interested in your book's subject find you easily on the internet.
For example, Mario Moussa, an expert on corporate culture, titled his book THE CULTURE PUZZLE: SOLVE IT, GROW YOUR BUSINESS.
Branding expert Bob Killian published a brilliant, concise book on the subject. You may order it from Amazon.
Click on the cover to learn more about Bob's brand.